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Animation: The Future Of Digital Marketing When we look broadly at what makes a successful marketing campaign, we know it needs to work on three levels – technical, psychological and emotional. Animation ticks all these boxes

- digitaldna

Video ads have an average CTR of 1.84%, the highest click-through rate of all digital ad formats

- invespcro

Nearly two-thirds of consumers prefer video under 60 seconds

- Animoto

Searches related to “how to” on YouTube are growing 70% year over year

- ixcmedia, January 2017

75% of Instagram users take action, such as visiting a website, after looking at an Instagram advertising post

- Hootsuite, November 2016

Video ads convert sales. The biggest names in online marketplaces, including Amazon and eBay, report that adding a video ad to a product description increases the chances of a shopper buying that item by up to 35%

- whiteboardanimation

Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in a text

- WordStream, March 2017

I’m all in on Facebook video right now. It’s crucial to the success of my business and I think it’s crucial to your success

- Scott Oldford, FB ads master that’s made over $6 million in revenues with FB ads in the last 6 months

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By 2017, online video will account for 74% of all online traffic

- kpcb/InternetTrends, May 2017

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Start Date: Tue, October 24th 2017
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