“I really want to get more followers on my new Instagram account. I was thinking of maybe following lots of people. And maybe they’ll follow me back! But then… I could unfollow people who don’t follow me… What do you think?”
It was time for another Home Office session of…
… Coaching with The Wifey!
And this time, it was about marketing she was asking me.
But I recommended a different approach:
“Listen: don’t waste your time with these tricks. You might get a follower here or there, but it’s pointless. If you REALLY want to grow FASTER, focus on improving your art to the next level. Focus on the one, single psychological trigger we talked about. Keep getting better at using that… in all your art. Keep doing what I told you about fixing your biggest weakness. If your art gets good… I mean it’s already great… but if you level up even more, people will just follow you. They just will.”
And reluctantly, instead of…
… listening to the…
… social media guroos on Instagram who were…
… 24/7 peddling the pagan religion of ‘your marketing is more important than your art’…
… she did everything I said.
But several weeks later:
“Oh my gosh! Oh my gosh! All of sudden, more and more people keep following me on Instagram than they ever did! I hit my monthly follower goal in a week! What’s happening?” she asked puzzled.
“It’s simple,” I replied.
“You fixed your biggest weakness, your biggest bottleneck, in your art. And you doubled-down on your strengths using proven psychological triggers in all your art. When you do good stuff, good people will follow you. Do you get it now?” I continued.
But:
It reminds me of the guroo myth of…
“If you just build it, they won’t come.”
Based on the lines from a popular oldies movie.
But the fact of the matter?
It’s 50% true… but 50% not!
Because if you just build it, they (followers, subscribers, clients, customers) definitely won’t come. BUT if you build it… and… KEEP making it BETTER and better and better? Non-stop?
They WILL come.
Eventually.
And the faster you improve, the faster they’ll come.
More on this in a minute…
But:
It reminds me of a phrase that the world’s greatest living copywriter, Gary Bencivenga is fond of saying: “A gifted product is better than a gifted pen.”
Yet, most people focus more on the pen.
On the marketing.
On the ‘fair’ words and attractive advertising.
On the shallow tricks. And loopholes. And shortcuts.
Instead of actually getting down to the basics. And making their ‘product’, their ‘content’, their ‘offers’… as good as gold!
Or as Apple founder, the late Steve Jobs once said in an interview (and I paraphrase from memory):
“Here in America, we love telling people about how amazing our product is, how incredible the quality is, and focusing so much on marketing. Just like every other country. All except one country – Japan. Where it’s the only country I’ve ever seen where people never focus on telling you how good their stuff is. They just focus on making it as good as they can, so you’ll KNOW it’s good, and come and buy. And that’s what we’re doing at Apple.”
Not sure how much of that’s still true at Apple, now that he’s gone.
But:
This reminds me of many of my process engineering mentors…
… who themselves were trained like me…
… in the Japanese school of lean quality and process engineering…
… and opened up, and built, their own manufacturing companies and businesses, growing them to multiple-millions, with way fewer employees than the average similar-revenue company, way less stress and error, and building up a die-hard fan base who buys almost everything they release, while almost never needing to be raising prices no matter how the economy does.
But doing this all…
… without focusing on, or hardly doing, any marketing at all!
And any marketing they do is something that just happens as an ‘accidental’ process, or byproduct. Not something they actively focus on. Or chase. Most of them don’t spend a single cent on advertising. Or ‘marketing’.
How do they do it?
How do they build multiple million-dollar companies without a clue on how to market?
(Actually, they do have a clue, they just don’t do it.)
Simple:
They focus on improving their processes, their workflows, their products, their interactions with the customer, their actual business… every waking hour of every single day… instead… of focusing so much on… just constantly marketing…
… and ‘posing’!
Unlike almost everyone else on planet Earth.
But I would never have believed that this worked…
… this ‘Japanese’ way of business-building…
… if I’d never seen it with my own eyes!
Compare this to almost all their friends and ‘competitors’ who focus 100% on marketing, growth, making themselves look good, and ‘bigger is better’ mindset, while giving quality the 2nd or 3rd backseat… who grow to the $10 or $100 million mark WAY faster… but… their business is so full of ‘holes’ and ‘issues’ that… almost all of them look good on paper, but are constantly (at every waking moment) on the verge of collapsing financially!
And so it goes:
If you build it, they won’t come.
But if you build it, and keep making it better, and better, and better, non-stop?
They won’t just come. They’ll bring their friends, family, co-workers, colleagues, relatives, and even blab about you to random strangers on the street!
Even if you do minimal marketing.
Anyways:
This is a huge part of what my latest work is all about.
Going back to the (always overlooked) basics. And making your content, copy, products, communication…
… SO good…
… and addictive…
… they just can’t ignore you!
But doing it the easy way, of course.
Because good doesn’t have to mean hard (never does).
One-minute, and a couple of words (used by the world’s top kid millionaire YouTubers, and copywriters). That’s all it takes to start. But it’s the foundation of all content and copy that’s so addictive, it’s like gobbling up chips, chocolate, cookies, and cake.
If you haven’t grabbed it by the horns yet, it’s still open to the public, but only for 2 more days, right here:
https://themysteriousmarketer.com/one-minute-word-hacks/
Allen Walker
The Mysterious “Process & Quality Engineering” Marketer
P.S. I cover several of the quickest and easiest, ‘tasty word hacks’ for making your content, and copy, and products, engagingly addictive inside.
But if you want a sneak peak, these are what you’ll find:
- How millionaire YouTuber kids from Japan, Cyprus, USA, and even Iran… many of whom are barely out of puberty… are gaming the YouTube, Instagram, and TikTok algorithms like a Nintendo Switch, with simple little ‘word hacks’ that generate them billions in traffic, and millions in email subscribers! (If even kids who dropped out of school are doing this, it’d be a shame for you not to do it too. Especially when it’s way easier than going to work or school! Page 3 shows you how.)
- The single word used by almost every viral video on the planet, that instantly grabs you by the ears, and almost forces you to watch and listen… like a mom who’s pinching her trashy little kid by the earlobes, and screaming some sense into him. (I’ve trained myself to do this so much, it’s like breathing air. And if you’re reading this, I guess it’s working! Page 5 for the fastest, easiest way to do it too.)
- How the world’s top persuasion expert, Robert Cialdini, used the psychology behind this ‘earlobe-pinching’ word to save himself from a near-death accident… and how you can do it too. (This happens to SO many people, with literally MILLIONS around the world dying from this every year, that not knowing this could literally be the difference between life and death. So I’m giving you special permission to share this part, but ONLY this part, with all your loved ones too. Page 5)
- Two ordinary, everyday words that Albert Einstein almost always used to market himself and his ideas, and were hugely responsible for him becoming extraordinarily famous… plus, how you can start using them in minutes! (This was in spite of there being many other brilliant scientists at the time… but he still beat them all, and everyone before and after, to become arguably the most famous scientist in history… to the point that… every woman and her mother, and even Russian spies, wanted him in their bedchambers, while also vying for a room in his heart! Pages 23 & 24)
- How an ordinary man discovered an extraordinarily exciting secret for selling over $100 million worth of boring little books… in the 1920s! (This ‘text-only’ secret is so simple, yet so incredibly effective, that even today there isn’t a faster way I know of to 10x your book sales right now than by doing this. Page 2 if you wanna do it too.)
- What the recent translation of ancient Sumerian texts with the newest AI technology reveals about the future of life on Earth, as well as business and marketing in general (Plus: concepts you can use right now to make maximum money in minimum time! Page 52)
- What one of the UK’s greatest ad men, Rory Sutherland, says is the reason why certain foods go viral while others are treated like puke (And the same principle applies to your content too, if you want people to ‘binge eat’ everything you put out, stuffing it into their tiny little heads as if it were chips, chocolates, cookies, and coffee… Page 27)
- A group of words I’ve never heard any other marketer talk about, but which millionaire YouTube kids living in their parents homes are using to rake in millions of views and dollars… because it makes it impossibly hard for anyone to stop listening or watching once you see them. (When’s the best place to use this? Right at the start of your content, because you’ll keep them reading or listening all the way through! Page 42)
- What I discovered, after mentoring and studying from some of the richest underground ‘kid millionaires’ on YouTube over the last year, about creating irresistibly, addictive content and copy. (And how you can start doing what they’re doing with almost any type of content, in almost any type of niche, in as little as a minute or less. Don’t skip Pages 3 & 4.)
- Why legendary copywriter, Gary Halbert, carried stacks of cash in his pockets wherever he went and… let hundreds, or perhaps even thousands of dollars, just randomly drop out or fly out whenever he accidentally brushed his hands against them… while never even batting an eyelid… or even… stopping to pick ANY of it up when it happened! (Plus: probably the single most powerful word he used in his sales letters to make millions more back, in just a matter or days, whenever he went broke… after dropping all his money on the streets! Pages 13 & 14)
- The ancient 400-year-old Chinese ‘Book of Scams’ I’m currently reading, and how you can ethically use the same psychological concepts to make people obsess over your content as if it were gold. (Believe it or not, Albert Einstein once talked about these principles, proving that he wasn’t just a genius… but also… a marketing genius! Page 51)
- The sneaky trick that makes it almost impossible to ignore you, stop listening to you, or even… stop reading whatever you’ve written! (And how you can do this as easily and automatically as a bad smoking habit you just can’t kick. Pages 3 & 4)
- What to check for in your content after every few paragraphs, or every minute of video, if you want people to actually consume your stuff all the way through, without scrolling, swiping or clicking away. (All you need to check for is a single word… a word so powerful that…. a ‘newbie’ on YouTube used this technique one week… to blow right past the world’s leading YouTuber, Mr. Beast’s weekly channel stats… to the tune of 70 to 80 millions views on a single video, in as little as 7 days! The best part? It only takes a second or two to do this. Page 22)
- What a paragliding dog and a sister who saved her baby bro from a heinous kidnapping attempt can teach you about writing and speaking for maximum sales and subscribers. (This world is crazier than you think, but the results you can get with this are even crazier. Details on Page 7)
- A traditional word Japanese use, everywhere they go, that turns heads and ‘sucks in’ attention like there’s no tomorrow, even on the most modern social platforms. (But it doesn’t matter what niche you’re in, what traffic source you use, what you sell, or even what medium your content is created in… because the moment you use this surprisingly interesting word in your content, people won’t be able to resist listening and ‘fanboying’. Page 26)
- What history’s greatest marketers and copywriters knew about getting you to stop, listen, and buy… using simple little words you’ve been trained on since kindergarten. (But millionaire YouTubers are just starting to get this, through trial and error, by uploading thousands of random videos a month. Now you don’t have to, if you wanna profit from them. Page 4)
- The two most powerful attention-sucking words that one of my ‘kid millionaire’ YouTube mentors taught me to always include in my content. (These words are why generating content with CrapGPT or whatever AI you use, is just a recipe for long-term ruin and disaster. Because they’ll never be able to use these words without lying. Details on Page 58)
- One of the most frequently used words in the English language, but here’s why you should use it less if you ever want people to consume your content. (Plus: swap it with these two words instead. Sounds crazy, sounds simple, but I can attest that it’s absolutely true! More on Page 7)
- Every time you explain something, or ask people to do something, you must also mention __ (Doesn’t matter if it’s your clients, customers, colleagues, coworkers, friends, family, or even your spouse and kids! These small words about __ play a massive role in whether people’s brains decide to listen you… or no. Page 35 for details)
- The neuroscience of how your brain choose what to pay attention to, and why 99% of businesses are dead in the water before they even start! (I don’t care what sort of new AI-hack or app you buy or create, you can’t force the human brain to pay attention to your business if it doesn’t do this. Page 11)
- What the world’s most viral music videos can teach you about ‘hijacking’ words to get straight into people’s hearts, guts, and even their wallets! (Artists and musicians don’t go viral and make billions of dollars by accident… they know something about words that even top copywriters are just starting to discover. Luckily, all it takes is a single word to do this. Page 54)
- WARNING: Words you should almost always use in the title of every long-form YouTube video you create if you don’t want people scrolling away and ignoring you! (Ignore this at your own peril, but from my experience I can tell you you’re gonna be dropping your CTR and watch-time over a cliff if you do… Page 10)
- The sneakiest word hack you can use to get people to click-through on your videos, articles, or whatever piece of content you’re promoting… and getting them so antsy, they can’t leave without knowing more! (One word added, and a couple words deleted… that’s all you need to do this… with details on Page 43)
- The easiest way to start an email, and instantly ‘grapple’ their attention until they finish reading, according to world’s greatest email copywriter, Matt Furey. (This seemingly simple word hack was something he discovered after intensive study of hundreds of speeches given by some of the greatest US presidents in history. And it still works like crazy today. Maybe even better. And even on YouTube. Pages 24 & 25)
- How what you do when you’re on the ‘loo’, doesn’t matter if it’s number one or number two, can affect the attractiveness of all your content, and even all your sales copy too. (This might sound weird, even too stinky to be true, but bear with me, bear with me, on Page 26 you’ll see it ain’t ‘poo’)
- The fastest, easiest way to use a single word, and put your readers or viewers into a flow state that keeps them reading and watching till the end. (And if you do it right, even beyond the end… all the way up to your checkout and thank you pages! Page 49)
- The grammatically incorrect ‘word hack’, I don’t recommend using, for ‘chaining people’ to your content… that one of the world’s top YouTubers uses to consistently rake in 20 to 80 million views on almost every single video he posts! (It’s to the point that, you don’t even have to create a lot of content when you do this… because… this guy only has 12 videos but is doing way better than channels with thousands. Flip to page 22, if you wanna discover and use this surprisingly simple trick that… I use all the time too, but without all the grammar problems!)
- The single power word that one of the greatest ad men in history, David Ogilvy, used to get people to START reading some of his most profitable ads. (What’s the point of creating content, ads, or even sales copy if no one reads it? This word makes sure that they very likely will… Page 47)
- The tiniest word hack that makes the biggest difference possible when it comes to getting your content consumed and converting into cold, hard cash…
- And more!
2 more days and it’s closed.
So if you want to get it, here’s the link:
https://themysteriousmarketer.com/one-minute-word-hacks/
Allen Walker, the Mysterious Marketer, is the marketing genius who’s deleted more 6 & 7 figure businesses than anyone else on the planet (*all because he gets bored). He’s also known as the world’s most genius renaissance marketer. Visit his blog to read thousands of his ‘secret’ copywriting tips for getting paid to grow your email list.
This post (https://themysteriousmarketer.com/how-to-build-million-dollar-businesses-without-marketing) was originally published by Allen Walker, The Mysterious Marketer. And yes, you can click that link to read his newest secrets for free…