“Mother’s Day ain’t for moms, it’s for marketers!” or so my mom is wont to say.
Because…
Unlike most moms, my mom doesn’t celebrate the stuff.
She actually hates it.
“It’s all to sell you some stuff,” she says.
“Just another day,” she says.
And you know what? She right.
The lady who created Mother’s Day, Anna Jarvis, actually made it to honor and celebrate her late mom, from what I’ve read. And she popularized it so much, raising money around it to provide funding for women’s health clubs, that it was eventually…
… commercialized by big companies like Hallmark…
… turned into one of the most lucrative ‘card selling’ holidays in history, and…
… made even more money for big companies when the President declared it a public holiday!
Anyways:
Anna was so pissed off by this that she spent all her fortune trying to get “Mother’s Day” off the calendar. Because according to her, it wasn’t meant to be a “money making event”.
Figures.
But…
This way of contrarian thinking…
… of thinking the opposite of what everyone else does…
… is something my mom definitely inspired in me growing up.
“Always do the opposite of what everyone else is doing”
And it’s served me well.
A sentiment shared by some of the most successful people, entrepreneurs, and marketers in history. Like the great grandmaster of marketing, Dan Kennedy, who says the exact same thing. And Shigeru Miyamoto, legendary designer of two of the greatest video games in history (Super Mario and The Legend of Zelda), who always says, “Don’t do anything that’s already been done”. And the founding father of internet marketing, Ken McCarthy who often laments, “I have no idea who came up with the LIE of never re-inventing the wheel”.
And…
… it’s not that you can’t make money being a ‘sheep’…
… just doing what everyone else is doing.
You can.
But only if…
… you love playing your life like a lottery!
However:
That’s the exact opposite of how I want to live. Which is why, while everyone else is going after ‘new tech’, ‘new AI’, all the time… I’m going after… new ways to use ‘old psychology’ that never changes (something I’ll go into even more in my next emails).
Because here’s the thing:
The more psychology you use, the less technology you need.
Be it AI, or AGI, or whatever you fancy to call it.
The great ad man, Rory Sutherland, once gave a great example of this. Where he lamented the British government’s wasteful spending of billions and billions of dollars trying to get the long-distance bullet trains to go a little faster, cutting off merely a fraction of the time off the whole trip. While for less than 10% of that money probably, they could have hired famous celebrities to walk up and down the train, serving champagne, taking selfies with passengers, and people would actually want to spend MORE time on the train instead of LESS.
The more psychology you use…
… the less technology you need.
Which ties back into my thesis, based on my study of historical trends in history, of how…
… if you want to succeed in the AI generation, the key is…
… NOT to learn as much AI as possible, but rather…
… focusing on how to make…
… maximum money with MINIMUM AI!
And it’s something that I’m doing with my latest offer, The Billion Dollar Bonus Formula, which is a new breakthrough in old ‘bonus psychology’ using (probably less than 3%) AI to do it. It’s something that builds on centuries old psychology of why people buy stuff, or don’t buy stuff, and the exact types of bonuses you need to ‘trigger’ the right psychology needed to make them buy.
If you sell any sort of offer…
… vibe coded software…
… interactive or old school courses…
… vodka-loaded Russian ladies for lonely men…
… even affiliate offers…
… and you’re hungry for more sales, this might be right up your alley:
https://themysteriousmarketer.com/billion-dollar-bonus-formula/
Allen Walker
The Mysterious ‘Mom’s Boy’ Marketer
P.S. Here’s some of the stuff you’ll find inside:
- 5 things you can quickly do to make your bonuses SO valuable, people STOP caring about the price of your offer. (One of America’s top advertisers literally mastered this technique, and it gave him the ‘ability’ to take free sand off the beach and sell it for millions… and I share a case study about something similar he did inside!)
- A special type of bonus I accidentally discovered that flips almost EVERY reason people say ‘NO’ to your offer, if you do it right, and turns them into ‘SHUT UP AND TAKE MY MONEY’! (The only person I’ve ever heard talk about this was Russell Brunson’s mentor, the genius online business strategist, Rich Schefren. And even then, he only talked about it for 30 seconds. But the real reason I discovered this ‘new’ way of using it was probably because I spent hours number-crunching data.)
- The 2-minute ‘trick’ used by billion dollar companies that stopped the chaotic, up and down randomness of my conversions, so that I could finally… finally… start getting consistently regular sales each and every month on almost every offer I promote! (Don’t you hate it when you randomly get more sales sometimes, but all of a sudden little to no sales for weeks and months? Yeah, me too, and here’s exactly what helped me put an end to that, so you can start using it too.)
- How to avoid getting slapped in the face by the current email marketing ‘crap-flinging’ that’s sending conversions ‘rock-bottoming’ across the board, especially if you use AI to write your emails and content (which is why I NEVER do, not even for… this offer)!
- The single most important conversion factor billionaire investors pay attention to that, if ignored, MURDERS sales in your sleep… (I first learned this principle from billionaire investor and author of ‘The 80/20 Principle’, Richard Koch. Get this wrong, and nothing else matters. Not your copywriting, not your traffic, not your offer, not even… your guarantee!)
- The 5 Universal Laws hidden deep inside every winning offer in history. (From the winningest $300,000-a-day direct mail letter ever written, to the hottest digital launch in the world right now raking in hundreds of millions a week, this is what they all have in common, and… here’s how to ‘scientifically infuse’ them into your bonuses and offers!)
- The single ‘kung fu move’ legendary martial artist Bruce Lee used that almost instantly 100Xed his minimum-wage income, and propelled him to worldwide stardom… within a matter of years! (And why I believe you absolutely MUST use this ‘move’ in your offer if you’re serious about making job-replacing, travel-funding, life-changing income)
- “Gimme offer or I die!” – How to craft a bonus that, scientists say, ‘neurologically injects’ this exact thought into your viewer’s brain cells, leaving them in a constant state of sleep-depriving ‘insomnia’ if they don’t buy.
- When you should build your entire marketing campaign around promoting a single bonus… (And let your main offer just ‘ride along’ in the background instead, like a ‘supporting actor’ who hardly gets any screen time…)
- “No one buys anything anymore, because now you can get everything from AI for free” – How to flip this ‘limiting belief’ into your ‘secret edge’ with a special bonus ‘archetype’ top salespeople use, that can make people ‘crave’ paying for your stuff (EVEN when everyone else in your market is giving away the same thing for FREE)!
- The surprisingly simple, yet elegant, mathematical formula that tells you… almost exactly… how likely your offer will convert before you ever mail it out, and… exactly which ‘No to Yes’ bonus-types would fix it if it’s broken! (I think even ‘hall of fame’ mathematicians like Terrence Tao would likely be proud of this, but if you’ve read bestselling books like Alex Hormozi’s $100M Offers, this ‘evolution’ is probably 10 to 20 years ahead of that…)
- Why adding more bonuses could actually ‘collapse’ your conversion rates… and… how to add less bonuses but potentially get a lot more sales! (I recently heard one of my friends and earliest mentors, 9-figure webinar copywriter Jason Fladlien, talk about how he made $100M entrepreneur Alex Hormozi get rid of his ‘too many’ bonuses because… they were killing his conversions! A timely lesson on how strategy beats quantity…)
- The easiest way to use bonuses to turn your offer into an IQ test… (because it’d be DUMB of them NOT to buy!)
- WARNING: How a French nanny in Chicago spent over 40 years building, what top photography experts call, one of the most valuable ‘offer bundles’ in history, but… still died penniless! (No one CARES about HOW valuable your offer is if it’s missing this one critical factor in the Billion Dollar Bonus Formula)
- What my little ‘adventure’ into creating viral YouTube videos taught me about the ‘attention-span halving’ that suddenly took place over the last 12 months… (And why your offers and bonuses MUST NOW have this one thing that grabs eyeballs in less than 2 seconds, or they’re gone!)
- The sneaky ‘make me feel safe’ bonus, used by the world’s top webinar expert, that can be effortlessly added to almost any offer without creating a single thing up-front, but can potentially (and instantly) 2X to 3X that offer’s conversion rate. (Just like how, for this one guy, it instantly ‘gifted’ him an extra $3,000,000 in sales on a high-ticket product. Details on how you can use it inside.)
- What one of history’s greatest copywriters, Eugene Schwartz, says you have to name in your offer if you ever want it to have any chance of blowing up. (And how you MUST name your bonuses too if… your offer doesn’t do this!)
- How to turn your offer’s ‘uniqueness’ into a ‘No to Yes’ bonus that removes one of the biggest reasons why they won’t buy! (This does something copywriting simply can’t do, and it’s one of the keys to standing out in over-saturated, AI-slop-filled markets)
- Why offering a short guarantee can actually SPIKE refund rates, and… what you SHOULD be doing instead, based on decades of split-testing data, if you want your buyers getting the maximum results with your offer possible! (But even if you’re just an affiliate who doesn’t own the offer, there’s a special bonus ‘archetype’ that can tap into this psychological trigger for you that I talk about inside…)
- The ‘does your offer make you cry’ test that can instantly bump conversions by 21% – personally tested by Bob Bly, the renowned copywriter who wrote ‘The Idiot’s Guide To Direct Marketing’ (but… once you see how this works and what it does to your conversions… you’ll likely be crying tears of JOY instead!)
- The DEADLIEST psychological sub-factor in the entire Billion Dollar Bonus Formula, because it can psychologically ‘force’ people to KILL just to get your offer…with billion-dollar companies getting fined almost every year from customers literally DYING whenever they do this! (DISCLAIMER: Please use this responsibly and ethically like what I mention in the document, and don’t use this for evil. Because if you do… whatever legal consequences you face is on YOU!)
- And more…
I created this for my little ol’ self.
So I’m only releasing it for a short-time before I close it up. So if you wanna check it out, you can hurry and do so here before it expires:
https://themysteriousmarketer.com/billion-dollar-bonus-formula/
Allen Walker, the Mysterious Marketer, is the world’s most genius renaissance marketer. He specializes in helping people get maximum results with minimum AI. How? By showing you how you can actually get paid to double (and re-double) your email list… over and over again… ad infinitum! He also shares thousands of his ‘secret’ tips for free on his blog.
This post (https://themysteriousmarketer.com/mothers-day-aint-for-moms-its-for-marketers) was originally published by Allen Walker, The Mysterious Marketer. And yes, you can click that link to visit his blog for his newest secrets…