“I fear not the man who has practiced 10,000 kicks once, but I fear the man who has practiced one kick 10,000 times.”
~ Bruce Lee, the most influential martial artist of all time
===
When I first got started working in the bakery, many moons ago…
… I was blessed to have a French chef showing me the ropes…
… who was not only an amazing baker…
… but also…
… an amazing teacher!
There are chefs who are incredible at baking.
Incredible at pastry making.
But incredible at teaching?
It’s probably the same as marketing, business, or anything else in life. I can count the number of great teachers I’ve had on… both hands!
And that’s saying something.
Considering how many people I’ve studied under.
But this chef had a special way of teaching.
That made it almost impossible not to succeed.
How did she do it?
Well…
She’d constantly take very core principles related to the most important concepts of baking, boil them down to very catchy phrases or maxims, and she’d constantly repeat these out loud. Again and again. Everyday.
Stuff like:
“Begin with the end in mind”
“Creamy, creamy, butter and sugar” (the best way for mixing butter and sugar when baking)
“Clean as you go”
And so on, and so forth.
And it was to the point that…
… I very quickly got these principles down pat.
And they guided me to learning how to be an excellent baker, and eventually, excellent pastry chef, very quickly! And I still remember and use those same, repetitive principles both in work and life today.
But the reason why this was so effective?
She made it extremely simple to remember.
And kept repeating it over and over and over again.
But this is where I see almost everyone go wrong when it comes to learning how to be an excellent marketer, entrepreneur, business person, or what have you.
They mistake reading…
… or watching…
… for learning!
Not understanding that… reading something just once… tossing it in a corner… and moving onto the next ‘shiny object’… isn’t learning! The brain takes time, and repetition (a lot of repetition) to build the ‘myelin sheaths around your neurons’ to say it in a techy way. Which basically means, reading something once isn’t enough.
It wasn’t until I learned to read the same thing…
… or watch the same video…
… over and over again at least 10 times…
… sometimes even 20 times…
… to REALLY get what the author is saying fried into my neurons…
… that I really started to make huge progress and quickly master hundreds of my different copywriting and marketing chops!
Of course, I only do this for the best material. Created by true masters in the field. And I do recommend you doing it for anything I release as well. Reading it over and over again, at least 10 to 20 times. If you really want to get the most out of it. I should probably add a note saying this in every work I release.
But:
Most marketers don’t know this.
And that’s why, I’m constantly seeing people who say that…
… they’ve been marketing online…
… trying to build a business…
… for almost 20 years…
… but they haven’t made a cent!
Or even if they’ve made a few cents, no where near enough to retire on.
And trust me, this is much more common then you think. Because these clueless guys are constantly ‘buying one average cheap thing’, going through it once, then going onto the ‘next average cheap thing’, going through it once, ad infinitum. Constantly starting from scratch.
With the lowest quality ‘ingredients’ you can imagine.
Instead of, focusing on learning from great masters in the field, and reading or consuming their stuff 10 to 20 times until they’re not just reading it, but actually… learning and… instinctualizing it!
So it becomes like an ‘animal instinct’.
That activates automatically when you’re in the ‘jungle of business and marketing’.
At any rate:
It’s the same thing whether it’s buying stuff.
And consuming it.
Or whether you’re selling stuff!
The human brain is weird.
The average customer (most customers) is never gonna buy your stuff (or even you for that matter) the first time they say it. Doesn’t matter whether you’re selling PLR, Books, Kindle Books, Low Content Stuff, Courses, Software, or what have you. Studies over decades of research have shown that… they gotta see your content or marketing at least 7 to 21 times before they actually buy into you, or your stuff.
And they’re not going to do that either…
… if your stuff is…
… as hard to read, watch, or listen to as…
… boring ol’ textbook.
Even more so in today’s ADHD-era, where scatterbrained AI-freaks, and zombie-sheep-goldfish human abound.
Just another reason to make your content as ‘addictive’ as humanly possible. In a good way. Making it almost impossible to ignore, almost impossible to stop reading through. So they won’t get bored. No matter how many times they have to go through your new or old stuff.
And it’s also why…
… I try to make my stuff as…
… addictively engaging and easy to re-read as possible…
… so you can go through it as many times as possible.
Because:
It’s something I want myself, when I go through stuff created by the greatest masters in the field. Stuff like whatever the late legendary copywriter, Gary Halbert, used to put out. That’s so ‘addictive’ and easy to read, I don’t mind picking it up and reading it for fun during down time, and reading it again and again dozens of times.
Your customers will get a lot more value, with a lot less effort on your part, if you can do this.
Making it as ‘addictively’ easy for them to repetitively go through your stuff as many times as possible.
Anyways:
In my new collection of 21 One-Minute Word Hacks, I talk about a very simple hack almost anyone can do in a minute, using just one or two words, that lets you accelerate this.
Instead of people having to go through your stuff…
… 10 to 20 times…
… to get what you want to say…
… so they finally buy into you…
… and your stuff…
What it does is like ‘Fedexing Info’ directly into their brains. And it does it so addictively easily, and quickly, that… reading or listening to your stuff just once is like going through it 2 or 3 times!
And it’s perfect for “ADHD-Proofing” almost any type of content.
In almost any type of niche.
Making it as addictive as chips, chocolate, cookies and coffee. And making it that much easier them to buy into you, buy your stuff… and actually… get as much value out of anything they buy with as little effort as possible!
But if that’s something you’re interested in doing, it’s on Page 49 of my latest work, which you can get here before it closes in 5 more days:
https://themysteriousmarketer.com/one-minute-word-hacks/
And if you’ve already gotten it?
Please, don’t be that guy who practices 10,000 kicks once. But the guy who practices one kick, 10,000 times!
Go through it at least 10 times!
Allen Walker
The Mysterious “Repetitively Repetitive” Marketer
P.S. I’m following this Japanese guy on YouTube… who was, based on his stats, probably the worst soccer player in Japan.
But instead of giving up, he set himself a goal of doing not just 10,000 practice kicks…
… but 1,000,000 practice kicks!
He filmed his progress on video over the course of the last few years.
The result?
He hasn’t reached 1,000,000 kicks yet. Just over 90,000. But by the time he reached 60,000 repetitions of the same kick, he was SO good, football clubs across Europe and Australia were lining up to hire him!
From the worst, he became one of the best.
It’s the simple power of repetition. And how the brain really works…
Allen Walker, the Mysterious Marketer, is the marketing genius who’s deleted more 6 & 7 figure businesses than anyone else on the planet (*all because he gets bored). He’s also known as the world’s most genius renaissance marketer. Visit his blog to read thousands of his ‘secret’ copywriting tips for getting paid to grow your email list.
This post (https://themysteriousmarketer.com/20-years-marketing-online-but-he-hasnt-made-a-cent) was originally published by Allen Walker, The Mysterious Marketer. And yes, you can click that link to read his newest secrets for free…