Niche Finder Review

Posted in Niche Finder

Niche Finder Review

This page is a Niche Finder Review – Click below if you are looking for the:



Just a few years ago, keyword research was one of the toughest things you could do online due to the lack of an appropriate number of tools and resources available. Fast forward to the present, there are now so many different keyword tools online that people often get confused by the choices available to them.

There has yet to be a perfect keyword research tool on the market, and every software has its pro and cons. However, one of the greatest problems that online marketers face is the aspect of keyword competitiveness, and so far there has been no tool that specialized only in that aspect. For that reason, Brad Callen introduced his Niche Finder software. I have purchased and tested it out, and here is my review…


Niche Finder is a very simple yet powerful tool by Brad Callen, that focuses on one very neglected aspect of keyword research, and that is keyword competition. There’s a lot of keyword tools out there, and they all do a ton of stuff, but often forget to provide a simple way for users to determine easy keywords for themselves. It is a very niche tool in itself as it focuses on one very small but important aspect…


Who is Brad Callen?

If you didn’t know, Brad is a highly experienced online marketer, best known for his works and powerful software in the area of Search Engine Optimization (SEO). His knowledge and experience have assisted him in achieving top rankings for highly competitive keywords again and again, and he is best known for software such as Keyword Elite 2 and SEOLinkVine.


Who is Niche Finder for?

Niche Finder is targeted for people who rely on SEO for delivering traffic to their sites, yet who do not have a simple system for deriving low-competition, long-tail keywords for themselves. Yes, every keyword research tool can deliver long-tail keywords to you, however you have to go through a lot of steps in order to get there as they are built as all-in-one tools.

With Niche Finder, you enter your main keyword, it gives you back the best fifty results along with competitive metrics, and helps you to dig for even easier long-tail keywords from there. Thus, it allows one to assess the overall competitiveness of keywords within a market and plan your keyword strategy quickly.

Ideal for people who don’t know how or just don’t have the time to sift through keywords one by one and assess the competitive metrics one step at a time.


Overview of Niche Finder

As mentioned before Niche Finder is built on the premise of simplicity and ease of use. It focuses on only one thing, and it does it well. Here is a screenshot of the Niche Finder interface shown below:

Niche Finder Screenshot

To get started, simply enter your keyword into the Keyword Phrase field, and click start. You may stop the process at any time.

There are seven measurement columns in the software:

  1. Color-coded difficulty bar: This is the first column, and shows you the difficulty of the keyword in an instant. Green reflects an easy keyword, yellow reflects a medium keyword, and red reflects a hard keyword.
  2. Keyword column: This shows the keyword being assessed.
  3. Parent keyword column: This column shows the parent keyword for which the currently assessed keyword was derived.
  4. Difficulty column: Assigns a number to the keyword indicating the relative difficulty.
  5. Global monthly searches: How many searches the keyword gets per month globally.
  6. Local monthly searches: How many searches the keyword gets per month locally.
  7. Total results column: Shows the total number of competing pages for any keyword.

You may filter any one of the results as you like. For example, I can filter the software to only show easy results, or to only show easy and medium results. The results being displayed are quite flexible.

After inputting your keyword and pressing the start button, the software pulls in the results for keyword variations, and once it is done it automatically calculates the competitiveness for all the keywords. No further button pushing is necessary, as it was in Keyword Elite 2 where you had to click for each keyword you wanted to calculate the competitive difficulty, and competitive metrics are instantly pulled in.

Once everything has been done, you have the option of right-clicking on any one of the keywords and generating long-tail keywords for that particular keyword along with their competitive difficulty, thus giving you even more options and making it easier for you to find a niche keyword of low difficulty.

In order to get a better understanding of how this tool can help in your research, feel free to click and watch the demonstration video below. It gives a live demonstration of how Niche Finder is being used to discover easy longtail keywords in the weight loss niche:


<a href="" _cke_saved_href="">LinkedTube</a>




The main benefits of this tool are:

  • Quickly and easily assessing the competitiveness of a keyword.
  • Generating unlimited number of long-tail keywords.
  • Useful for people who don’t know how to assess competitive keyword difficulty.
  • Useful for people who don’t have time to assess competitive keyword difficulty.because they are dealing with a large number of keywords.
  • Helps you get an edge in planning your SEO strategy.
  • Uncover easy keywords that you might never have known were easy.
  • No captcha entry required and results are displayed quickly on the same window.



I enjoy the way this tool works, as it is simple, and does exactly what I need to for finding easy keywords. It cuts out all the fat. However, one of the difficulties that you may face with the tool is that it is limited to only bringing back 50 results. This is in order to avoid getting banned by Google for extracting too many results at once.

However, this is a minor difficulty, as it seems the tool brings back the 50 best results for assessment, thus reducing the need to gather too many keywords in the initial round.


How much does it cost?

The price for Niche Finder is $97, which is a one-time fee. During purchase, you will find that there is a $127 special offer upsell for SEO Elite, which you may or may not be interested in.

In addition to the standalone cost of the software, you may choose to purchase the software along with my free Niche Finder Bonus expansion package, which basically gives you Niche Finder at the exact same price along with various other bonuses which you can view on the bonus page.


Closing Comments

Niche Finder is a nice and useful tool, and I am very pleased with its simplicity and ease of use. It’s making my life a lot easier when it comes to finding easy keywords that I can jump in and compete for. I hope that future updates do maintain its simplicity.

Bookmark this page and keep checking back for updates. :)




The Mysterious Marketer



Frequently Asked Questions (FAQ)

This section is a compilation of Frequently Asked Questions regarding Niche Finder, along with comments from Brad Callen, the author of the software. These comments have been collected and compiled for the convenience of interested customers. For any further questions, billing support, or technical support, help is available at


Do you plan on any future updates for this software and will all updates be free?

Absolutely we’ll be doing updates and they will all be free.


What does the difficulty rating mean?

The difficulty rating is a number that is output based on our formula for determining competition. It doesn’t use the typical allintitle, inquotes stuff that other tools use. Ours uses more important factors like page rank, total links, quality of links, etc. Here is the range within the software:

0-30 = easy
31-75 = moderate
76+ = difficult


What’s the difference between Keyword Elite 2 and Niche Finder?

NF focuses only on keyword competition and difficulty. KE does A LOT. It’s a great program, but wasn’t created to focus only on keyword competition/niche finding, like NF.


Why were these features created for a standalone software and not included in Keyword Elite 2?

Yeah, the reason we created NF was to narrow down on this ONE specific aspect of niche marketing. KE is great and I use it every day, but it does A LOT.

For this specific aspect of niche marketing, I needed a tool I could give my workers and give them REALLY simple instructions for getting low competition keywords for me. So I designed Niche Finder to do ONLY that and nothing more.

Sometimes I think simplicity has a place, and that’s what I’m going for with Niche Finder, since there really isn’t anything else out there that keeps things simple and straightforward.


Is there any reason for the 50 keyword limit on the initial searches?

Regarding the 50 terms that it generates, the reason is to avoid temporary IP banning from Google and Yahoo. If we returned 100 by default, that would double the number of queries done to both engines, which is already quite high (but we have many measures in place to sustain the default of 50).

Plus, I’ve found that beyond 50 words returned by google, you’re going to start getting A LOT of useless words. So, it’s best to focus on the 50 BEST, then right-click and select “generate long tail” to drill down into those good words you’ve found from the 50. You can create unlimited number of words by drilling down like that, and you won’t get many useless words.

You can check results on individual words by leaving the “return related words” checkbox unchecked. Then NF will return only the result for the 1 word you input.


Does the software include estimations for average Cost per Click (CPC)?

No CPC values are added. This is not an Adwords tool, but rather a natural competitive search tool.


Can you import your own keyword list into the software?

You have 2 options:

1. Enter 1 word at a time and have it only analyze those words, and not generate 50 new words based on your original.

2. Enter 1 word and have the software generate 50 more keywords based on your seed keyword. And then also select any of those words and “generate long tail keywords” off of those.

You cannot enter a keyword list yourself though. Doing so would put too much strain on the search engines and cause your IP to get temporarily blocked. Putting in 1 word at a time will work fine. And inputting 1 word and allowing the software to generate your list will also work fine.


Where are the results for long-tail keywords extracted from?

The long tails come from Google but not the Google keyword tool. They come from the Google related searches drop down which are many words searched on Google but many times don’t show up in the Google keyword tool. These are the best, most helpful/used long tail words you could get, in relation to what’s actually being searched on Google.